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Fitflop Shoes

WE ARE FITFLOP™ WEAR THE SHOES. RULE THE WORLD.TM

At FitFlop, we believe that when your feet feel great, you FEEL LIKE YOU can DO anything.

In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists she created a triple-density MICROWOBBLEBOARD™ midsole, and launched it in our first FitFlop sandal.

Now our newer BIOMIMETIX™ and SUPERCOMFF ™ midsoles (engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) allow us to offer an even wider range of silhouettes within the FF2™ collection.

Over twenty million pairs have been sold since we first started making shoes. (And we’re repeatedly told – by happy customers – that we make the most comfortable footwear in the world.)

SEE FOR YOURSELF …

 “All I ever wanted in a shoe. They are all I want on my feet – the other shoes languish in the closet!”
Jenny Pluta, UK

“Outstanding! I ONLY wear FitFlop. All my other shoes, boots, slippers are in the bin!”
Sheree Collins, UK

“They are the only sandal I take on holiday and use for long walks, I come home and I am ready to dance the night away!”
Elle Linton, UK

OUR SOLES EXPLAINED:

Our patent-pending, original MICROWOBBLEBOARD™  midsole technology fuses three diagonal sections of multi-density EVA into a single, seamless, underfoot platform to absorb shock, diffuse high-pressure spots, and make your feet feel amazing!   
 
Our slimline BIOMIMETIX™ midsole
Our patent-pending BIOMIMETIX™ midsole is an ergonomic, pressure-diffusing, sneaker-like layer of cush. Because at FitFlop, we believe YOUR FEET SHOULDN’T HAVE TO SUFFER TO BE BEAUTIFUL™.

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